How’s this for an idea? - A bit of a marathon post - this one.

There are fairly well supported statistics that indicate that…

• only 5% of people in Network Marketing will be successful to any measurable degree
• That means 95% will will not be successful - sorry to state the obvious
• The 5% who succeed will do so, generally with, or without your help.

I understand that the 80/20 rule plays a part in that 80 out of 100 people who join network marketing will fail anyway. They tend to say, “just wasn’t for me!” I believe that they were recruited by inappropriate advertising - not deliberately inappropriate, but inappropriate just the same.

With these 80 out of 100, nothing you do will keep them in and any time you spend on them will be wasted. They make up 80%, so you could save 80% of your time by not dealing with them.

So now we have 5% who will be successful ANYWAY, 80% who will fail ANYWAY. That leaves 15. What about them?

These 15 love Network Marketing, understand that to succeed they’ve got to build a team and to do that they have to get the word out through marketing and promotion.

I cannot remember for certain who it was who said this, ‘Network Marketing is a “Marketing & Promotion” business pursued by people who have no clue about either!’ - might have been one of Mike Dillard’s statements.

I believe that the 15 left over are clueless about Marketing & Promotion. They are the ones that need your time, help and support, because unless they know how to build a team, they won’t be able to teach any downline that they sponsor by accidental means.

But here’s the challenge. How do you…

• Identify the 5% who are going to succeed anyway and don’t need your help?
• Identify the 80% who will quit anyway, regardless of what you try to do for them?
• Identify the 15 will quit because they are clueless about how to build a team?

I think the answer is this:

BEFORE anyone is asked to join your program (this solution, I believe is generically suitable), show them the complete system, first, for free and without any obligation, or time restrictions. Let them evaluate it, try it out, see if it fits comfortably and whether it works. Let them decide whether they want to use the marketing and promotion strategies that make up the system, or not.

In exchange for this unlimited trial opportunity, they agree to you sending them timely messages updating them on any changes, special offers, or points of significance and importance, etc. This is done via auto-responder and they can unsubscribe at any time.

Let’s look at what might just happen…

1. the 5% who know what to do will add some of the strategies of your system to their own arsenal and succeed even faster.
2. The 80% will decide that they don’t want to do what it takes and head off elsewhere to keep looking for that “something for nothing” opportunity. They’ll do this without any input from you.
3. The 15% will have at their disposal all the strategies and tactics to combine with their enthusiasm and commitment and be successful. Not only that but any members they recruit will have already been exposed to the same systemized process - meaning 5% will succeed anyway, 80 percent will quit anyway, and 15% will receive the know-how they so desperately need.

One final point. If you change from having only 5% succeed to having 20% succeed, that’s 400% better. How quickly do you think your business would grow now?

There you have it.

Gordon Milton
I use and recommend a completely different approach to building any network marketing business . Click here to get free details

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